When customers choose a product or service, they would usually check the brand first. That"s how important branding is in increasing the potential of your business. Having a strong brand, brings a lot of security and assurance to the customers when it comes to the quality they expect to get.
In the video below, Gopi Kallayil, Google"s Chief Evangelist of Brand Marketing, will discuss his views about online branding and some helpful tips as well.
Branding has proven itself to be a quite beneficial factor in winning over your customers.