Search Engine Optimization (SEO) for Beginners

In this article, we will go through what you need to do your website for it to be included in search engine results lists – and for it to climb the charts.

If you succeed with your SEO work, you can increase traffic and draw many new visitors to your website. So grab your SEO work today and get more visitors tomorrow!

For your website to appear high up in search engine results it is important to create a website that is graded high. For you to get high “rating" it is important to search engines identify your content – it means that your website must be relevant and consistent with the information such as Google are looking for. Here are some great tips that you can do to be as efficient as top SEO companies:

Tips For Beginners

Selecting the domain name.

When choosing your domain name, it"s good if you can retain your main keywords. For example, if you have a bakery business that sells pastries, you can have a domain name such as delishpastries.com. Don"t go for a name that doesn"t have anything to do about what the site actually contains.

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Be found on Google using the right keywords!

Choosing the right keywords.

Take your thinking cap and try to define what words your potential customers are looking for when they search for your type of business. Google strives to present as relevant results as possible to those who seek. Therefore, you should ideally use the same type of words or phrases that you can closely related to your business.

In this way, the chances are greater that Google raises and suggests your particular website. Be sure to look up the keywords that are most popular in your target market and use them regularly in the text and content on the website.

Think through your page titles!

Page titles play a large role in the search engines as they go through your content. So it"s good if you have more specific names in your page titles (titles in the menu) rather than general. By that I mean that instead of writing such as services or products, it is better to write “Financial advice" or “Jackets".

Name your images and documents.

When you upload an image, document or a PDF on the website, you should think about how you name the file. The search engines take into account namely the file name so it is much better if your image is called racket-r54i.jpg than IMG576.jpg . Renaming your photos is a good chance that they will be in the search engine image search.

Always write the captions.

Website visits, purchases and inquiries can often be traced to Google"s image search. It is therefore good to always have captions to your pictures. Do not forget you can hide the caption if you wish – the important thing is that it is on!

networkGet others to link to your website.

If someone links to your website, search engines perceive it as a kind of recommendation. So, it"s good if you can get as many as possible to link to your website. Maybe you have retailers, e-newspaper, blogger or satisfied customers who want to promote your business on their websites?

Add your website on Google Business.

This means that if someone searches for your company name + your city, all the relevant information will be presented: map, phone number, opening hours and so on.

Give your products a good name.

A cool name might hit high by customers but if you give your products the name actually talking about what it is, chances are greater that your customers find your website through search engines.

Link to the website from your social media.

By linking to your website and the website"s pages, you get higher rankings in search engines. Therefore, it is good if you have an icon for your favorite social media website and you should use and regularly update your blog so that posts can be shared on Twitter and Facebook, for example.

Determine what products or services you want to be searchable on.

Which of your services or products, it is important that you are searchable on? Let them take the greatest place in the communication on your website. Can you divide them into categories?

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